Do you know how your home furnace works? Could you tell if your air conditioning unit is running efficiently? The answer is obviously, no.

Aside from highly skilled HVAC technicians – most people can’t. The attitude, therefore, has been to suck it up when bad luck strikes and pay through our noses for whatever the service repairman would charge us. These machines are so critical to the functioning of our homes, isn’t it time for more of a proactive rather than reactive approach to these inevitable problems?

LifeWhere is trying to solve home utility problems before they become problems. The company is transforming the home service provider market by introducing predictive analytics for home utilities. The breakthrough LifePulse technology attaches to machines in the home, constantly monitoring utility health. Through applications and cloud analytics, service providers are alerted to a problem before it happens. Homeowners have a home health dashboard, efficiency advice and warning system to schedule repairs before problems arise. Proactive monitoring allows the service provider to reach out – multiplying customer conversations, increasing subscription contracts and reducing callbacks.

Brian Courtney, CEO of LifeWhere was featured on The Tech Blog Writer Podcast to discuss LifeWhere’s mission to create a new category for homeowners and service providers called Connected Home Service, flipping the homeowner relationship with service providers from crisis calling to a feeling of peace of mind and control.

Listen on iTunes or Spotify.